Unlock Human Potential

UNLTD’s mission is to inspire athletes. As they expand their efforts to help young athletes tap into their unlimited potential, our efforts expanded as well. What started as a graphics project quickly turned into a brand refresh, as we recognized the opportunity to help elevate UNLTD’s appearance in their physical space. In addition to top-notch indoor and outdoor tennis facilities, UNLTD has evolved their campus to include basketball and CrossFit training areas, as well as dedicated spaces for students to do school work.

UNTLD’s mission isn’t exclusive to tennis. They’re in the business of helping people be better. Better tennis players. Better athletes. Better humans. They teach the game of life, as well as the game of tennis. As UNTLD expanded their efforts to help youth athletes tap into their unlimited potential, it was crucial that our efforts expand as well. An entire brand refresh was in order.

To showcase this brand expansion, we turned up the dials on content creation, developing everything from a speaker series, to social messaging, to apparel. But where the brand refresh really came to life was in our physical graphics applications. From their training gyms, to basketball courts, to locker rooms and store, we adorned UNLTD’s walls with inspired design. Big bold graphic moves brought spaces to life. Athletes, who themselves have been unlimited in their respective sports, took the stage in larger-than-life fashion. And inspirational quotes were posted to inspire athletes all the way from training to competition.

At UNLTD pushing past your limitations starts with a mindset. One that you wake up feeling every morning. With their new line of merchandise, keeping that unlimited mindset is as easy as looking in the mirror.

To help the team at UNLTD get geared up for pushing past their limits we developed a social campaign built around the quotes they would see on the walls. We also helped the team at UNLTD brand an inspirational speaker series for athletes by athletes to help us all stay focused on pushing as hard as we can.

The UNLTD headquarters is not just a place for business but a place for pushing beyond. Many of the athletes use this space to analyze and review their progress while also getting caught up on their hope work. Keeping them motivated on and off the court was a major priority for the coaches.

Despite the pandemic the UNLTD didn't see a drop in enrollment, in fact attendance to their virtual training events soared providing a whole vertical to engage with kids as they travel outside of the Philadelphia area. Currently, they are looking into their next location where they hope expand beyond tennis and basketball into other sports truly raising the bar for adolescent training programs in the north east.