Make it Better.

Founded in 2009 in West Philadelphia’s University Science Center, NextFab is a network of membership-based maker spaces built from, and for, the maker culture. NextFab offers members education on and access to manufacturing and prototyping equipment, and in 2017, became the largest network of for-profit maker spaces, with three locations in the United States.

As NextFab continued to grow, they narrowed their target audience to entrepreneurially minded makers in order to increase higher-level and longer-term memberships. With an evolving business model and a desire to expand down the east coast, locking sustained revenue would be key.

An omni-channel digital strategy was created to maximize both the film series and podcasts deployed through email and retargeting campaigns. YouTube and Facebook campaigns promoted the subsequent release of each episode, driving traffic to a content-rich landing page featuring the film series, podcast, and full interview. Through careful monitoring, we deployed a series of targeted ads to site visitors. Immediately NextFab saw an increase in membership inquiries and requests for site tours. To compliment those out-of-home installments, we targeted creators in specific areas through a series of direct mail, handbills, and print ads, encouraging them to come through for a tour to experience the NextFab space for themselves.

In our “Break Through” film series, we empowered members to tell their own stories of how they can now "Make it Better" with NextFab. From custom drum kits to autonomous vehicles, the NextFab community responded with impactful anecdotes, set to inspire the next collection of makers.

People need more unfeasible. More unimaginable. Inconceivable. More impossible. They keep telling each other ‘don’t be absurd’, ‘that’s out of the question’, that ‘you don’t have a prayer’. For every setback we have a step forward. Every boundary a breakthrough.We are an engine that drives this community forward. Our conviction, our knowledge, our will is relentless. Here at NextFab, we gather with varied skillsets, talents and ambitions with one mission-Make it better. Define it. Design it. Build it. Break it. Rebuild it. To make it better. New spaces. New tools. New ways to learn. To make it better. Not just creating new products, but defining new ways to work and think. We join together to improve all. To defy yesterday. To define tomorrow. And make it better.

As a result of our efforts partnership, in 2019 NextFab experienced their highest-grossing revenue period in their 10-year existence. Their membership base continues to grow and they continue to expand into newer, larger locations.