Grow Confidently.

The legal cannabis business landscape isn’t only complex, it’s changing every day. While cannabis is not yet legal federally, state regulations vary and legalization is growing in a number of states around the country. That fact, and the fact that the rules are different from state to state, means that if you’re in the business of cannabis, you need more than a reference point, you need an expert guide. And that’s where Viridis comes in.

Viridis is a brand-new insurance broker / business consultant for companies working within the cannabis industry. But with any new company, establishing a brand identity is a challenge. And with such a complex and changing industry, the challenge was amplified. But Viridis is an offshoot of an established insurance company with years of experience helping people make the most of life. Our challenge would be leveraging this experience and equity to create a new brand that was exciting and fresh, yet familiar and trusted.

The Viridis approach to the cannabis industry is to help simplify the complex. That’s the approach we took to the project. We chose to position Viridis as a guide; one that could navigate your company to success from the insurance side or the business side, and whether you’re looking to grow product or grow the business, to always grow confidently.

In business, just like in nature, successful growth takes not only the right set of circumstances but also attention and care. With Viridis as your partner and guide in the cannabis industry, you can be confident that your growing business is prepared to handle every harvest, every transport, every scale. We will help you to pivot quickly in this ever-evolving industry so you can flourish no matter the weather, and thrive in all of the seasons ahead. Viridis. Grow Confidently.

With only a few weeks publicly in market, Viridis has partnered with Ethos Cannabis one of the largest medical marijuana companies in Philadelphia to cover over a dozen of their dispensaries. That is certainly growing quickly and confidently.