Empowering Transformation

Built from a collaboration between the University of Cincinnati and Cincinnati Children’s Hospital, The Cincinnati Innovation District is an entirely new STEM model designed to create an ecosystem of researchers, students, and companies in the field of STEM to solve today’s biggest scientific challenges. Through this dynamic partnership, they’re better positioning Cincinnati as a beacon for STEM research and development throughout the world, while solving a talent crisis within the field. In order to better attract these top STEM graduates as well as the Fortune 500 companies that seek them, CID enlisted the help of heavy.

CID is challenged with recruiting new businesses to Cincinnati over booming areas such as Pittsburgh, Silicon Valley, Boston, Austin. This is especially vital for the midwest, because they’re losing talent at increasing rates to the coasts and businesses are dying as a result. This template is designed to be a shining example for cities from around the world to overcome the talent shortage in the field. To help get the word out, CID® needed a new digital platform and new assets that more accurately portrayed their new model. In addition, they wanted their site to showcase their top-tier C-suite partners, while also seeking out new partners and talent for the district.

heavy went to work, not just revamping the CID’s website but turning it into a digital hub that will grow with the district. Every module was developed to be customizable and can be turned on and off as needed. We also created an accompanying series of digestible films that gave more background information on the project. In doing so, we were able to give a clearer portrayal of the district’s vision and mission, while furthering their cause.

Empowering Transformation For All: Reshaping Everything There is a fundamental shift happening around the country. Talent is concentrating in limited spots, creating Super Cities while other cities are drying up. To stay ahead of this curve in Cincinnati, as a model for the rest of the heartland, we are empowering transformation for all. Reshaping the way things are done. Transforming a neighborhood. Future proofing a city. Changing the way we learn. Adjusting how talent and businesses work together. Evolving what’s possible. We’re reshaping everything, and putting our unique Cincinnati grit into action to bring this, and the rest of our ambitious ideas, to life.

CID finally had a website that proudly displayed the great things happening at the district that also doubled as an educational example for those with interest in creating a similar ecosystem for STEM in their own city.