The oval shape from the center of the “O” in the wordmark becomes a versatile container for text, photos, digital UX, and print materials.
University of Connecticut
A university where having new ideas is the idea
People have always seen UConn (especially during March Madness), but they weren’t seeing the full story – a top public university that was producing world-changing research through innovative partnerships. So it was time for a reintroduction.
We developed a brand platform (and subsequent campaigns) to show everyone that big ideas don’t come from thin air—they come from years of research and experimentation, innovation, perseverance and collaboration. They come from UConn, in blue and white, and go on to change the world.
Services
- Branding
- Creative Campaign
- Motion
- Social & Digital
- Strategy
- Video
- Web
Out of the blue
Brand Platform
Big ideas don’t come from nowhere. We developed a platform to show that they come from hard work, collaboration, passion and dedication. They come from UConn, in blue and white, and they go on to change to world.
Blurred imagery and typographic treatments give the brand a sense of discovery and revelation.
A comprehensive brand toolkit
helps everyone at the university
create on-brand content.
big ideas come from out of the blue
National Ad Campaign
With a suite of PSAs on rotation throughout football and basketball season, regional OOH billboards and targeted national digital advertising, the Out of the Blue campaign positioned UConn to their peers as an institution of innovative research.
blue sky thinkers
Admissions Campaign
The UConn admissions campaign showed prospective students that a university fueled by unexpected thinking is a perfect place to dream, explore and think big.
out of the box
UConn Health
Supported by a state grant and exciting early data, the UConn Indoor Air Quality Initiative was poised to transform the health of thousands of students across Connecticut. We developed unique brand elements and a suite of digital and communication materials for IAQI to engage partner schools and show that out of the box thinking sometimes comes in a box.
