Creating what ought to be

There has always been a fairy tale-like energy on the Saint Louis University campus, where Jesuit perspective and strong midwestern values have fostered a culture of purpose and optimism for over 200 years. So when the University faced the challenges of a changing world – declining admissions, shrinking student populations – we helped them to imagine the world as it ought to be.

Inspired by the Billiken, a mythical good-luck figure, we energized the Admissions team at SLU to take charge of their narrative and focus on the world they are helping to create. By showing SLU how to Believe Bigger, we developed campaigns uniquely targeted to audiences from local to international students, and communicated everything from individual programs to bespoke scholarship opportunities. Because building a better world starts by imagining one.