Some things mean more

Sometimes it feels like the sport of football isn’t about the sport. But with the Oregon Ducks, and Dante Moore, it’s different. When he could have moved forward, he came back – for his team, his teammates, his legacy. Because he’s an old soul who believes in family, a team leader who leads with loyalty. Because there was work left to do. Because some things mean more. 

Working with UO Athletics, we developed a brand platform to highlight Dante’s story throughout the ‘26-’27 season. To amplify the incredible things he does on the field, and to give fans a glimpse of his character, his history, and his personality. To show that he’s more than an athlete – he’s a leader who gives nothing less than everything.