A constellation of rising stars

Texas State University is too big, too bold, and too diverse to be pinned down by a single narrative. With over 40,000 students and a fresh seat in the Pac-12, we knew TXST doesn’t have just one story to tell, it is an endless source of them. So we built a platform that showed that TXST is bigger than a location on a map; it’s an ecosystem where every individual’s story adds up to something bigger.

The resulting brand platform has translated into PSAs and admissions campaigns, Presidential announcements, marketing outreach and athletics hype. Ultimately, we gave Texas State a voice and foundation to show that, when you align 40,000 distinct lights, you create a beacon which is visible from anywhere.