Find Your Place.

The CSU system is in a league no other institution can match. With 23 universities, thousands of degrees to pursue, hundreds of thousands of students, millions of alum, and a Hispanic and minority population well above the national average, this expansive network and its impact is one of a kind. With unique access to innovative STEM-related programs and research, CSU students graduate ready to help fuel growth in innovative industries across the nation.

With programs and research yielding results on a scale not seen anywhere else, CSU needed a campaign that would place their successes front and center. Our charge was three-fold: not only did we need to highlight the exceptional work happening on campus to draw in students, but we also needed to pique the interest of potential external partners with which CSU could expand its research potential, and build engagement with the community at large.

How do you quantify the spirited innovation that occurs on CSU campuses every day? Well, in the same way you quantify the strength of the programs themselves—through sheer scale and impact by the numbers. By pairing kinetic-type animation with immersive photography and videography, we were able to lead viewers through innovation at the CSU, where students receive hands-on experience while immersed in groundbreaking STEM research. Culminating in celebrations of the CSU system’s extraordinary successes, this series of spots tells stories about big and small efforts, and the challenges and opportunities they present. And with over 4 million stakeholders, CSU’s ingenuity and commitment to a better world is unstoppable.