Ruffling Feathers – Virginia Tech Takes over Charlotte.
The rise in audience and popularity of women’s college basketball was clearly felt last season from coast to coast. The national semifinals averaged a record-setting audience of 4.5 million viewers. The National title game has a record viewing audience of nearly 10 million viewers.
The interest and investment in women’s sports as a whole, has never been greater.
With two of the four programs from last year’s historic Final Four set to face each other in an early high profile matchup, Heavy Content Studios partnered with ACC Champion and 2023 Final Four participant Virginia Tech on a unique activation in the event’s host city of Charlotte.
The Hokies will face national runner-up Iowa in a nationally televised matchup (ESPN) on November 9 at the Spectrum Center.
The Virginia Tech women’s basketball program made significant breakthroughs last season, winning its first ACC title before advancing to the Final Four where they fell just short against eventual champion LSU. The Hokies enter the new season ranked No. 8 in the nation in the AP poll and No. 5 in the coaches’ poll.
In addition to the women’s game on Nov. 9, the men’s program, which won the ACC title in 2022, will play South Carolina in the same venue the following evening and will be supported through this activation as well.
Heavy Content Studios worked with the Virginia Tech staff to ideate ways to celebrate both programs in a city that holds the largest alumni base for the university outside of the Commonwealth of Virginia.
Together the teams developed creative work that will be visible in over 20 digital boards through the city and locations strategically placed for visibility for those traveling from Blacksburg to Charlotte. Additionally, a pair of 20×12 foot full digital boards will be utilized within proximity to the Spectrum Center.
Heavy Content Studios is no stranger to the Athletics world and has partnered with numerous high profile clients in a variety of spaces throughout its history. Heavy is extremely committed to the growth and investment in women’s sports and hopes to take on similar projects within this space in the near future.
