Shaq Outakes for ESPN

As a content first agency, we are often asked for creative ideas to reuse existing content. This could be relevant archives, current footage or repurposing content around a specific theme. It’s always a fun challenge that our team are masters of. In this case we developed a series of animated shorts as bumpers for ESPN.

Inspired by the quotable moments of social media from existing moments or those in the past  we developed a series of illustrated shorts each style matching the style of the speaker. In our pilot we feature the lovable and quotable Shaq who tells the story of becoming one with a cactus to channel his inner Shaolin mindset, something only he could do. 

Sometimes the solution is simple and sweet. But the result is a quick reusable content that doesn’t require huge investment of time or money but keeps the dialogue with the audience.