Holly Brown
Contract Manager,
University of Oregon
Dear Ms. Brown,
On behalf of Heavy Content Studios, Inc. (heavy), I am pleased to present the University of Oregon (UO) with our response to the Alternative Procurement for Photography and Video Production Services (PCS# 520200-00317-AP).
heavy is a branded content and marketing firm that focuses on creating work that always carries weight, no matter the size or shape. The company is led by three principal executives – Greg Ash, Konstantinos Psimaris, and Ronald Bauman. Even though heavy is a relatively young company, having launched in March of 2019, the team has collectively more than 40 years of experience in strategic branding and marketing within the higher education sector. If selected, heavy will deploy our highly skilled team of content creators to efficiently execute on the institutional priorities of the University of Oregon. Through close collaboration, we will serve as an extension of your internal team and a true partner in supporting President Michael Schill’s goals to ensure greater access for students, create and promote excellence, deliver a rich and satisfying experience, and create an atmosphere of diversity.
During our collective careers, the heavy team has worked with countless higher education institutions across the country, including the University of Oregon, to develop compelling narratives through visual storytelling. With years of hands-on experience producing high-quality video and photography, we have acquired the skill sets to create striking, impactful content that is versatile across digital and traditional channels. The heavy team has worked on set and off in functions that span every aspect of production. We are agile, reliable, and self-sufficient. All work is done completely in-house and we own most, if not all equipment used during production sessions.
To ensure the highest quality for video and photographic output, we believe that it boils down to more than gear. We do, however, only work with trusted, top-of-the-line equipment. Our creative team knows how important the subject matter and composition can be to the overall quality. Generally, we gravitate towards people, to capture authentic emotion, to convey and reinforce the intended message. Another main consideration is perspective and candor. Our goal is to showcase your students, faculty and the campus in their natural state; never posed or staged. Of course, we will always strive to connect the imagery to the tone of UO’s overarching brand: Irreverent, Progressive, Extraordinary, Alive, Natural, Inclusive, and its other uniquely identifying qualities.
When it comes to portrait photography or interview-driven video footage, one of our primary considerations is space and lighting. The appropriate background is of concern, as well as the lighting setup it will require. Our highly qualified gaffers, working in tandem with our director, craft the set to put the subject matter in the best light.
From a technical standpoint, our standard requirements are:
Video:
- Minimum 4k resolution, 120fps
- ISO: 100-200 standard; 3200 for low light
- Post-production Software: Adobe Premiere, After Effects and Final Cut
- Deliverable format: .mp4, .mov, .mpeg, etc.
Photography:
- DSLR 36mp, full-frame,
- ISO: 100-200 standard; 3200 for low light
- Lenses:
- 24-70mm f/2.8: wide range scenics, athletics, campus scenics, and portraits
- 50mm – 85mm f/1.4: for portraits, close range subjects
- 70-200mm f/2.8: athletics, campus scenics, portraits
- Post-editing Software: Adobe Photoshop, Lightroom and Bridge
- Deliverable format: RAW .dng, .cr2, .cr3, .nef, etc.
In conclusion, we are extremely confident in our ability to serve the needs of UO. In light of the current public health crisis, heavy has steadfastly stood by its clients to assist and support them in any way possible through this time. As a result, our team has engineered innovative solutions that can be deployed during periods of restricted access, including live streaming and remote content development. We are more than happy to discuss in more detail should you find a need for UO. Nonetheless, our team is excited for the opportunity to formally submit our proposal and eagerly await to hear about the next steps.
We are heavy. Work that carries weight.
Respectfully,
Greg Ash
President, heavy
University of Oregon, a view from above the Ponderosa pines.
The University of Oregon (UO), founded in 1876, is the state’s flagship public institution and is one of the only two members of the Association of American Universities in the Pacific Northwest region. Conveniently located in Eugene – an energetic town that is famously known for its strength in the arts, natural environment, and outdoor recreation activities – the university offers a wide range of academic programs and hands-on learning opportunities to over 22,000 students from all over the world.
As the world is rapidly changing and effecting millions and billions of people, we must brace ourselves for a dramatic shift in the way we conduct business. If selected, heavy is ready to serve as an extension of the UO’s internal team to assist and support the university in any capacity we can.
Agency Overview
How our work can work for you.
heavy is a collective group of experienced marketing and branding veterans that create emotional, gripping, and heart-stopping work that is worth every second of your audience’s attention. Our team has built brand campaigns, admission executions, and advancement efforts for public higher-ed institutions (e.g. University of Florida, UCLA, University of Virginia), private and faith-based colleges and universities (e.g. Notre Dame, Providence, Seattle University, Fordham University), and helped power-five and mid-major collegiate athletic conferences establish a new voice (e.g. Athletic-10, MAC-10, Big10).
Our team members are not only familiar with the university and its amazing story, KP, our ECD, and several of our staff lead the creative in 2015 with the successful launch of the “The Power of if” campaign.
No matter the assignment, we focus on developing a compelling narrative with authentic and striking visuals that are strategically positioned for your audience.
All work within the scope of this RFP will be performed by heavy’s in-house team. As a full-service agency, we provide the following services:
- Branding and marketing strategy
- Brand execution
- Graphic design
- Strategic messaging and copywriting
- Content strategy and development
- Video & audio production
- Media buying and ad placement
- UX/UI design & website development
- Digital marketing, including but not limited to:
- SEO/SEM/PPC
- Social media
- Email marketing and automation
- Reporting & analytics
- Experiential marketing
- Public relations
- Influencer marketing
Portfolio Samples
2.1 Photography Services
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2.1.1 Event Coverage
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2.1.1 Event Coverage
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2.1.2 Headshots
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2.1.2 Headshots
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2.1.3 Lifestyle, Editorial and Marketing
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2.1.3 Lifestyle, Editorial and Marketing
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2.1.3 Lifestyle, Editorial and Marketing
2.2.1 On-Location Interview Capture
2.2.2 B-Roll Capture
2.2.3 Editing Services
2.2.5 Infographic Animation
2.3 Unmanned Aircraft System Photography and Video Capture
Required Documents
Download the official required RFP response documentation by clicking the icon below.
Thank you
Thank you in advance for your consideration. Although it has been a few years since we spent time on campus in Eugene, we haven’t forgotten the energy that seeps out of every student. We hope we have the opportunity to return and bear witness to the inspiration that is fueled daily on campus. I realize we aren’t a local firm, but I can guarantee that our team will provide a higher level of service for the same local price point. We are hungry and excited to get to work for you.
Let our work carry the weight.
Greg Ash