Julianne Waldron

heavy is a collective group of experienced creative and production veterans that create emotional, gripping and heart-stopping content. Targeted and strategic content. Content powerful enough to move thousands in stadiums every Sunday—rallying many around a few and everything in between.

We have developed brands and campaign executions for professional sports teams (e.g. Philadelphia Eagles, Indianapolis Colts, Arizona Coyotes, Baltimore Ravens), consumer brands (e.g. Under Armour, Nike Tennis, Bimbo Bakeries, Gore), and universities of all sizes (e.g. University of Florida, UCLA, University of Virginia, Texas A&M, Notre Dame, University of Oregon, University of Wisconsin).

1. We don’t bill hourly.
   Our fees are based on flat project costs, ensuring that no matter how many hours we spend on making the best possible work, it’s not a penny more than we agreed upon at the outset.
3. 100% Transparent and Accountable.
   At the beginning of every engagement, we sign a transparency clause that requires us to share with you any changes to our team, finances, or our business, before those changes could potentially impact yours. We also sign an agreement that prioritizes the metrics you value most, meaning you’re always in control of who is doing the work, and how it’s getting done.
5. Good. Together.
   We believe in doing good within our community as well as within yours. As part of each engagement, we ask our clients to select a non-profit organization within their own community, one that could benefit from our services. We then offer our services to them pro bono. Why? Because it’s our belief that giving back moves us all forward, together.

We pulled together a few case studies that are contextually similar to the work you are doing in Cincinnati.

Founded in 2009 in West Philadelphia’s University Science Center, NextFab is a network of membership-based maker spaces built from, and for, the maker culture. NextFab offers users education on and access to manufacturing and prototyping equipment, and in 2017, became the largest network of for-profit maker spaces, with three locations in the United States.

As NextFab continued to grow, they narrowed their target audience to entrepreneurially minded makers in order to increase higher-level and longer-term memberships. They then tapped us at heavy to help best communicate their unique offerings to this new, refined audience. As a result of our efforts in partnership with them, they experienced their highest-grossing revenue period in their 10-year existence, their membership base continues to grow, and they continue to expand into newer, larger locations.

Like most higher education institutions, the University of Wisconsin-Madison is facing some inevitable challenges as the demographics of students continue to shift away from the traditional 18- to 21-year-old that lives on campus. Declining high school graduation rates coupled with financial pressures and the abundance of flexible learning opportunities means more students than ever are selecting alternate educational pathways. Driven by a charge from the Chancellor to triple the number of nontraditional students in five years, we got to work.

Partnering closely with the Division of Continuing Studies and their communications team, we began to reposition their 11 segmented portfolios into a single cohesive brand supporting a lifelong journey of education, from pre-college, international, and summer term, to professional degrees, certificates, and noncredit courses. The university was also planning to launch its first online undergraduate degree, which folded nicely into this new wholistic educational platform. Through careful coordination with university communications and admissions, we developed a strategy to ladder back to the existing university-wide brand, which we had previously developed. With a team on the ground in Madison and one in Philadelphia, we built, focus group tested, and launched a new brand in less than three months.

We began working with UA just after they acquired one of their first and most influential basketball talents, Steph Curry. We helped them launch a half dozen new product lines including Clutch Fit, developing episodic content as they expanded around the world. To feature new products we worked with a host of athletes including Eddie Lacey, Cam Newton, Rory McKilroy and Marquise Lee.

As Nike prepared to launch their new brand position that “Everyone is an athlete”, we searched through 20 years of footage to celebrate the greatest moments of Nike professional athletes and paired their same spirit with everyday athletes around the world. The end result was a content series launched on each of their 48 social platforms to drive an increase in followers as the global brand prepared to focus their media spend exclusively on digital.