Greetings from Heavy Content Studios ...
We've been hard at work building relationships across the industry and taking on some fun and inspiring projects with our partners. We're excited for the work ahead and look forward to more exciting opportunities and creative partnerships.

We are heavy, a nimble creative agency with over 150 years of collective experience in higher education.

We create sustained impact by treating each project as an open dialogue between you and your audience. And we catch their attention the simplest way there is – we make good work. And then we make more.

Our team of 35 strategists, editors, animators, writers, designers and media experts create inspired content that fuels emotionally gripping campaigns and drives brand value across all mediums including digital advertising and media placement, website design and development, print design, augmented and virtual reality executions and 360 degree virtual tours.

Here are a few of the things we’ve been up to recently.

Auburn At Work.

Bringing an 80-year old creed to life to galvanize a community, build the bridge to a multi-year campaign, and reach tens of millions of viewers. Working directly with Auburn’s Office of Marketing and Communications, we produced and institutional PSA that had to match the emotion and feel of the University and one worthy of the enormous viewing audiences of SEC athletics.

Hometown Pride - 175 Miles from Home

We left Virginia and brought the maroon and orange of Vriginia Tech to Charlotte in order to energize our fanbase as we faced off against a national powerhouse, and brought in over 2 million impressions in one week.

Remarkable Moments

Developing a content series for the Univesrity of South Carolina to celebrate alumni impact across the state, and build a runway for the launch of a comprehensive fundraising campaign.

A Whole New Look.

To show what excellence looks like at Rutgers, we reinvented our approach to anthem storytelling.

SJU’s strength lies in its ability to offer a dynamic and supportive learning environment. It’s because of this strength that we chose to create an active, insistent campaign that would challenge students to look within themselves and define how they may take advantage of opportunity. By leveraging newfound confidence, we speak to potential in the grandest sense—encouraging prospective students to bring their ambition and transform it into purpose.

Saint Joseph’s University Athletics: Above All Else
Anthem

Creating What Ought To Be.

For a university driven by values and belief such as Saint Louis University, we created a multi-faceted brand that inspires the next generation to create the world as they wish it was, and drove a 20% increase in applications.

Adding Another Dimension to Yield.

For the University of Denver we elevated the yield process by adding another layer to our message with unique design and augmented reality.

To Be Great & Good In All We Do.

Launching the first strategic plan in 20 years to help UVA change education once again.

For All Virginia.

With a new coach and a fresh perspective, we helped the Cavaliers remind all Virginians of what’s most important– family.

One UC.

Last summer the University of Cincinnati identified five targeted audience groups, each with a different set of attributes, interests, and priorities. We developed a content strategy with messaging built for each individual group.

Let our work carry the weight. If you have a brand or marketing challenge– let’s talk .

Fred Demarest

Vice President of Business Insights

fdemarest@heavydoesit.com

352-316-5839