Angela Polec,
Vice President of Marketing and Communication
La Salle University

We don’t bill hourly.
Our fees are based on flat project costs, ensuring that no matter how many hours we spend on making the best possible work, it’s not a penny more than we agreed upon at the outset.

100% Transparent and Accountable.
At the beginning of every engagement, we sign a transparency clause that requires us to share with you any changes to our team, finances, or our business, before those changes could potentially impact yours. We also sign an agreement that prioritizes the metrics you value most, meaning you’re always in control of who is doing the work, and how it’s getting done.

Good. Together.
We believe in doing good within our community as well as within yours. As part of each engagement, we ask our clients to select a non-profit organization within their own community, one that could benefit from our services. We then offer our services to them pro bono. Why? Because it’s our belief that giving back moves us all forward, together.

After years of perseverance, the UVA football team has made a strong comeback, including multiple trips to bowl games and a 15-year awaited win against their arch-rival, the Hokies. To pay homage to all their hard work, UVA launched a new “For All Virginia,” campaign meant to gather Wahoos from across the country. Inspired by their collective determination and grit, the UVA campaign For All Virginia celebrates the collaborative work ethic not just of the team but of the great state of Virginia.

Since the inception of their 2030 Strategic Plan, the University of Virginia has spent the past two years developing key initiatives that strengthen its academic influence and connection to its community. UVA has worked diligently to better understand the current and future challenges it faces as a pillar of education and has moved to align its institutional goals with the values most important to those seeking and investing in a college education. At UVA, issues related to social and economic mobility, the impact of research and transformative teaching, and the needs of all university stakeholders are top of mind. We joined UVA in a charge to help illustrate a mission that couples excellence with purposeful action.

In this new PSA, we wanted to help the UVA community celebrate their commitment to the greater good by showcasing just how impactful the work that occurs on UVA’s campus can be. We sought to connect with people doing great work and mirroring important themes found throughout UVA’s strategic plan. If any Cavaliers were uniquely contributing to the Charlottesville community or greater Commonwealth of Virginia—we wanted to talk to them.

After struggling to regain the form demonstrated in winning double national titles in both Men’s Football and Basketball, The Gators were ready to make a statement. By tapping into their legacy of champions and reminding the fan base what the Orange and Blue stand for inspired this film that still plays eight minutes before kickoff. And still the students know every word just like the third week when it debuted.

Like most higher education institutions, the University of Wisconsin-Madison is facing some inevitable challenges as the demographics of students continue to shift away from the traditional 18- to 21-year-old that lives on campus. Declining high school graduation rates coupled with financial pressures and the abundance of flexible learning opportunities means more students than ever are selecting alternate educational pathways. Driven by a charge from the Chancellor to triple the number of nontraditional students in five years, we got to work.

Partnering closely with the Division of Continuing Studies and their communications team, we began to reposition their 11 segmented portfolios into a single cohesive brand supporting a lifelong journey of education, from pre-college, international, and summer term, to professional degrees, certificates, and noncredit courses. The university was also planning to launch its first online undergraduate degree, which folded nicely into this new wholistic educational platform. Through careful coordination with university communications and admissions, we developed a strategy to ladder back to the existing university-wide brand, which we had previously developed. With a team on the ground in Madison and one in Philadelphia, we built, focus group tested, and launched a new brand in less than three months.

From the Art Museum and Boathouse Row, to the Liberty Bell and Independence Hall, everyone knows that Philadelphia is home to some of the greatest historic and cultural landmarks in the nation. But not everyone knows the story of Cobbs Creek, the legendary golf course located in the heart of Fairmount Park. Designed by famous course architect Hugh Wilson in collaboration with the Philadelphia School of Golf Architecture, from day one, the course was open to play for all. Men and women alike could swing away upon its lush greens and enjoy its Golden Age architecture. It was on this course that Charlie Sifford, the first Black golfer to play on the PGA, honed his game, and other noteworthy players including Arnold Palmer, Lucy Williams, Bob Hope, and boxer Joe Louis played. But the years were unkind to Cobbs Creek, and the first public golf course in Philadelphia fell into disrepair. Fast forward to 2018 when the Cobbs Creek Foundation (CCF) took shape with a mission of bringing the legendary course back to life as a new chapter in Philadelphia’s cultural heritage: a multipurpose destination for people of all backgrounds to unite, learn, play, and congregate.

When Rutgers launched its Big Ideas initiative in late 2018, the team behind it couldn’t have possibly imagined the relevance it would carry into 2020 and 2021. What started as a challenge to faculty and staff to “Bring us your most imaginative, disruptive, and visionary proposals for bold initiatives that will positively transform our community and change the world,” quickly turned into a movement in its own right. More than 200 proposals submitted. 40 teams selected. 12 final Big Ideas. 1 school working with its best and brightest to make the world a better place, solving the critical issues of our time.

From day one, our mission was to give each Big Idea its time in the spotlight. To showcase each project in a way that was as big and bold as the idea it represented. To do so in a manner that the project champions would not only feel proud of, but part of. All during a pandemic.

We knew film was going to be the best and only option. We also knew coordinating logistics for 12 videos was going to require some organizational prowess. Fortunately, our Project Managers are rockstars.

So, over the course of four months, our team conducted more than forty interviews with project stakeholders, champions, volunteers, and even some beneficiaries. We spent three weeks traveling across the Garden State, filming at all four of Rutgers’ Campus Led Units, safely navigating COVID-19 and holiday break in the process.

The result? 8 terabytes of footage. 24 film deliverables. And a couple feet of snow.

Rutgers Big Ideas Launched virtually to the most attended event in foundation history. Beyond turnout, donors were ecstatic with their feedback for the content and the event. The Big Ideas were a success. As for fundraising, though they began with the lowest endowment in the Big10 in 2019, Rutgers experienced the largest endowment fund growth from 2020-2021 in an entire decade.

To enlighten and lead. In 1853, the year of UF’s Earliest roots, it was still a radical idea: the assumption that institutions of higher learning served all citizens, and through them, served society. That once-audacious declaration, that a public university exists for the good of all, binds UF to the people it serves. Through the GO GREATER campaign, the University of Florida answers a call to lead. Building on the spark that occurs at the intersection of vision and opportunity, we will blaze trails of success that will enrich the lives of citizens across our state, nation and world.

Building on the success and momentum of the Boldly Buffalo campaign, we joined UB Advancement in efforts to help propel them toward their $650M fundraising campaign goal. As the flagship SUNY institution, UB has been known to continually raise the standard. Beginning with the largest fundraising goal wasn’t enough for the Bulls. After reaching their goal in 2020 they decided to press on announcing in the Spring of 2021 that they would be the first to reach $1 Billion. A bold goal for a bold university.

To kickoff season three we launched with a new anthem to reset the year and ensure our audience was ready for what was to come. Following the anthem we scheduled seasonal content that rolled out each quarter with 4-5 film pieces, a written article, static social content, and supporting digital and out of home campaign elements.