How we’re helping clients navigate COVID-19
We’re no strangers to the world of higher ed marketing. We’ve spent decades developing campaigns for colleges and universities just like yours.
Over the years, we’ve continuously adapted our strategies and procedures to best meet the needs of our partners and the demand of audiences. From MOOCs and Online classes to marketing to Gen X, then to Millennials, and now to Gen Z. We’ve learned a lot along the way. What works, what doesn’t. What we could do better, and we’ve built heavy with all of that in mind.
As COVID-19 continues to disrupt higher education and the upcoming 2021 admissions cycle, we’ve been helping clients navigate the chaos.
As part of our ongoing work with Southeastern Community College, we created a campaign to promote the expanded Health Sciences programming SCC created in response to COVID-19. When it became clear that their Spring graduation, like so many others across the country, would be cancelled, we helped them “Walk for All” in August.
In the world of Advancement, the University at Buffalo Division of Advancement realized they needed to reinforce their work to be more digital, and less in-person. We helped them create strategies for everything from workforce development and product and technology evaluation to the constituent journey, all in order to implement a new operating mantra that continues to support their leadership with their SUNY counterparts and across the country.
This summer, we also helped Rutgers reinforce their commitment to social justice by channeling words of famed author and Nobel Prize winner Tony Morrison, then using them to inspire action and donations. Rutgers’ Giving Day, held on June 17th, brought in over $1.5 million from 5,208 donors.
Higher education has never been quick to change, but we have. And that will never change.
Let’s talk about how we can help you, too.