How to Complement Your Content
Built from a collaboration between the city of Cincinnati, the University of Cincinnati, and Cincinnati Children’s Hospital, the Cincinnati Innovation District is a new, revolutionary STEM model designed to solve today’s most significant scientific challenges by nurturing a solid ecosystem of STEM-related researchers, students, and companies.
This dynamic partnership situates Cincinnati as an international STEM research and development hub while helping solve an industry-wide talent shortage.
We began building content through a series of interviews held with essential stakeholders. The investors, students, Fortune 500’s and startups, professors and politicians all express their own innovation and impact experiences. From this portfolio of content, we were poised to develop any story we needed to tell, targeting as specific an audience as necessary.
In order to complement this suite of documentary-style films, we developed an edit that captured many-layered narratives as efficiently as possible. This way, we knew we would catch the attention of new viewers through emotional storytelling and genuine connection.