This & More

Founded in 1851, Saint Joseph’s University is a mid-sized Jesuit university located in Philadelphia, PA. With a focus on academic excellence and curious exploration, SJU students gain the foundational benefits of a liberal arts education while engaging in hands-on learning with the support of faculty-scholar mentorship. Recently, SJU expanded its footprint by acquiring University City’s University of the Sciences and the Pennsylvania College of Health Sciences, attracting talent to some of the most in-demand fields.

On the heels of these recent acquisitions, SJU needed to communicate their new offerings in a bold, approachable way. Building upon the school’s strong internal sense of self, we created an active, insistent campaign that challenges students to look within themselves and discover all the ways they will take advantage of opportunity. By leveraging newfound confidence, we speak to potential in the grandest sense—encouraging prospective students to bring their ambition and transform it into purpose.