Experiences You Have to See to Believe

The University of Denver was ready to announce an exciting new expansion—The James C. Kennedy Mountain Campus, 724 acres of abounding natural forest north of their urban campus. The Kennedy Mountain Campus would become an essential aspect of DU’s strategic initiative, the 4D Experience, helping to enhance values found at the core of student life. This expanse would serve as a space where DU could continue to invest in holistic learning, teach students to lead purposeful lives, and illustrate the importance of wellness. But with this new campus came the need to develop strategic messaging that would help DU define its value.

Integration became the most significant consideration in developing a concept for DU. Messaging for the Kennedy Mountain Campus needed to drum up interest and excitement while at the same time match DU’s existing brand and voice. We wanted to present both the mountain and urban campuses as equal counterparts—two vastly different spaces working in harmony to contribute to the same student experience.

What better way to bring it to life than seeing it for yourself. We collaborated with DU to do just that. An experience brought to life through the eyes of those seeing the benefits first hand.