Category: Animation

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Italy In North America

90 years ago, Bialetti created a simple way to brew delicious Italian espresso at home. Soon, thanks to its flawless design, it became the way. The Moka Express has made its way into millions of households throughout Italy to start conversations, build traditions, and introduce the dessert course. We like to think of it as a unique idea that has sparked many others, as it is the perfect addition to any brainstorming session and the catalyst for many an ah-ha moment.

But the experience of using a Bialetti is only half the story. It’s become more than a global kitchen staple—it’s an icon, an heirloom, an experience, a conversation starter, and a revolution. Its perfection unifies coffee aficionados, museum collectors, and even environmentalists. In a world where more is more, a few pieces of aluminum and a little bit of coffee are all you need to lay the foundation for a coffee experience—like nothing else.

 

To help them launch into North America, we developed a three part messaging strategy around Italian heritage, Product design, and Value. Developing a campaign for each we measured their engagement across a multi-channel media campaign targeting three audience groups and geographies in the U.S.. After being in market for six short months sales are up over 26%.

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Twitch Do Better

 

 

Since then, Twitch has not done much to protect its creators. We partnered with Color of Change and several Black creators:  IAmBrandon, A_TypicalQueer, and RealMamaEagle using the hashtag #TwitchDoBetter demanding Twitch does better by its black creators.

 

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Celebrating liberation.

As one of the leading and most outspoken voices for people of color, Color of Change is known for speaking out against and fighting injustice. It’s along this fight, that we see evidence of liberation and forward movement—and Color of Change thought it time to celebrate. 

 

In this film, we turned to the public and highlighted their voices by asking what Black Joy meant to them. By pairing these narratives with footage from recent Juneteenth celebrations, we would see, hear, and feel the results of a commitment to “freedom for all.

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David vs World Hunger

828 Million. That’s the number of people from across the world that go to bed hungry every night. The number of those facing acute food insecurity has soared – from 135 million to 345 million – since 2019. And a total of 50 million people in 45 countries are teetering on the edge of famine, a crisis that can be attributed to a deadly combination of four factors:

 

  1. 60 percent of the world’s hungry live in areas afflicted by war and violence. Events unfolding in Ukraine are further proof of how conflict feeds hunger, forcing people out of their homes and wiping out their sources of income.
  2. Climate shocks destroy lives, crops and livelihoods and undermine people’s ability to feed themselves.
  3. The economic consequences of the COVID-19 pandemic are driving hunger to unprecedented levels.
  4. Costs are also at an all-time high: WFP’s monthly operating costs are US$73.6 million above their 2019 average – a staggering 44 percent rise. The extra now spent on operating costs would have previously fed 4 million people for one

Last week, our team had the opportunity to partner with Philadelphia-based philanthropists to take on world hunger in real-time. With only four days to turn this project around, we rallied behind this message in a way only Philly can. This “Rocky Versus the World” style animation stares world hunger down and reminds us that this is an issue we won’t back away from until it’s squashed.

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Boosting Admissions with Micro Campaigns at the CSU

 

 

The California State University system (the CSU) is the largest four-year public university system in the United States, with 23 universities enrolling 485,550 students and 55,909 faculty and staff. The student body is comprised of over 60% non-white students making it responsible for educating one of the most diverse student populations in the country. With over 4 million living alumni, the influence of the CSU system is embedded in the fabric of companies and institutions in California and beyond.

Every admissions assignment is always a timely challenge. In this case in just a short number of weeks we were able to assemble a collaborative team and process to focus messaging around four main topic areas, delivering microboost campaigns for each. We are seeing this structure as a trend across systems, universities and colleges as a way to create micro targeted initiatives for students still building their list of applied to options. It provides the institution a canvas to push efficient messaging while measuring and optimizing in parallel.

Every admissions assignment is always a timely challenge. In this case in just a short number of weeks we were able to assemble a collaborative team and process to focus messaging around four main messaging areas delivering microboost campaigns for each. This structure we are seeing as a trend across systems, universities and colleges as a way to create micro targeting initiatives for students still building their list of applied to options. It provides the institution a canvas to push efficient messaging while measuring and optimizing in parallel.