A Passion that runs in the Family

When the Cavaliers take the field, they represent more than their University – they represent every Wahoo across the Commonwealth. So when it came time to rally fans for a new season, under a new coach, we took the opportunity to remind everyone what the Orange and Blue truly stands for – commitment. Teamwork. Family.

We developed an anthem film to build hype for the upcoming season and boost ticket sales. Social content amplified the message that the Cavaliers don’t just play for Charlottesville, they play For All Virginia.