One hundred years at Boston University was enough time for Alexander Graham Bell to invent the telephone, for Martin Luther King, Jr. to receive his doctorate, for Drew Weissman to receive a Nobel. It is enough time to cement countless legacies. So to inspire BU’s charitable community to give, we asked them one question: how many opportunities do you have to guarantee your impact for a century?

With a scholarship fund designed to match and grow major donations over 100 years, we leveraged BU’s legacy in order to help donors cement their own, and provided them with the opportunity to not only envision the future of the university but also understand what it takes to make new histories possible.

There has always been a fairy tale-like energy on the Saint Louis University campus, where Jesuit perspective and strong midwestern values have fostered a culture of purpose and optimism for over 200 years. So when the University faced the challenges of a changing world – declining admissions, shrinking student populations – we helped them to imagine the world as it ought to be.

Inspired by the Billiken, a mythical good-luck figure, we energized the Admissions team at SLU to take charge of their narrative and focus on the world they are helping to create. By showing SLU how to Believe Bigger, we developed campaigns uniquely targeted to audiences from local to international students, and communicated everything from individual programs to bespoke scholarship opportunities. Because building a better world starts by imagining one.

From the Art Museum and Boathouse Row to the Liberty Bell and Independence Hall, Philadelphia is home to some of the greatest historic and cultural landmarks in the nation. But Cobbs Creek, the legendary golf course that broke barriers and launched careers, had fallen into disrepair, and a new vision was needed to revitalize the institution. 

We developed a campaign platform that was inclusive of the surrounding Philadelphia community and custom-tailored to show potential donors how they could be part of restoring a grand story of sport, community and progress. The campaign came to life with a full suite of materials including a website, tablet presentation, 20-page brochure, stationary, and brand film. Like the holes on a golf course, each element was unique as a standalone piece, but altogether they formed a cohesive and exciting story that only CCF could tell about their mission, and the people who are bringing it to life.

The Chancellor had charged the Division of Continuing Studies to triple the number of students in 5 years. So we adapted the UW-Madison brand in order to tell a non-traditional story to a non-traditional audience, and showed people across the region how they could earn their degree, their way.

Through video and digital campaigns, out of home and targeted social, we built upon UW-Madison’s brand equity with an aspirational message around human potential and growth. Our campaign showed students across the region that, no matter what their path looked like, there was no wrong way to get a UW-Madison education, and inspired them to make the next big move in their lives without putting life on hold to do it.