The most powerful thing you can create is change

As the nation’s largest racial justice organization, Color of Change leads campaigns that respond to racial and social injustices in the United States. Which means multiple teams often work on multiple campaigns – across a variety of topics – at the same time. So for Color of Change to engage their audience as true partners in change, we had to first change the way CoC spoke as an organization.

We began by developing a core voice and brand essence that would provide consistency across all projects – regardless of department, budget, timeline or team structure. With each initiative, we leveraged research to develop creative uniquely tailored to the message, insight and audience, helping complex issues break through in a relatable, humanistic way, and. After all, large-scale change often begins with a single action.