Auburn University is a school defined by their creed. The kind of place that does important work but doesn’t boast about it, that achieves incredible things but doesn’t seek recognition for them. Where everyone knows there is something about the place that can’t be articulated. So how does an institution which prioritizes action share their story with the world? They find their voice. 

Our brand platform positioned Auburn’s unwavering values as the root of their strength. We refreshed the existing Auburn brand to stand out in a crowded landscape, enabling internal marketers and communications partners alike to tell the story of Auburn – outfront in their beliefs and unshakeable to their core, then, now and forevermore.

Sometimes it feels like the sport of football isn’t about the sport. But with the Oregon Ducks, and Dante Moore, it’s different. When he could have moved forward, he came back – for his team, his teammates, his legacy. Because he’s an old soul who believes in family, a team leader who leads with loyalty. Because there was work left to do. Because some things mean more. 

Working with UO Athletics, we developed a brand platform to highlight Dante’s story throughout the ‘26-’27 season. To amplify the incredible things he does on the field, and to give fans a glimpse of his character, his history, and his personality. To show that he’s more than an athlete – he’s a leader who gives nothing less than everything. 

With a new Athletic Director and basketball coach at the helm, St. Joe’s Athletics was entering a new chapter. But to reignite fan passion and capture the attention of top recruits, the Hawks needed more than fresh leadership. They needed a powerful message that could echo from Hawk Hill, rallying the sports world to see things from their heights.

The platform we developed electrified Hawks inside the program and beyond. Anthem films, social cutdowns and meet-the-player content helped SJU engage with their fanbase and promote ticket sales, while invite-only websites and sport-specific coaching templates allowed the different athletic programs to recruit athletes, and engage peers from a unified voice and singular perspective – From up on the Hill.

Texas State University is too big, too bold, and too diverse to be pinned down by a single narrative. With over 40,000 students and a fresh seat in the Pac-12, we knew TXST doesn’t have just one story to tell, it is an endless source of them. So we built a platform that showed that TXST is bigger than a location on a map; it’s an ecosystem where every individual’s story adds up to something bigger.

The resulting brand platform has translated into PSAs and admissions campaigns, Presidential announcements, marketing outreach and athletics hype. Ultimately, we gave Texas State a voice and foundation to show that, when you align 40,000 distinct lights, you create a beacon which is visible from anywhere.

People have always seen UConn (especially during March Madness), but they weren’t seeing the full story – a top public university that was producing world-changing research through innovative partnerships. So it was time for a reintroduction.

We developed a brand platform (and subsequent campaigns) to show everyone that big ideas don’t come from thin air—they come from years of research and experimentation, innovation, perseverance and collaboration. They come from UConn, in blue and white, and go on to change the world.

They say it’s not possible to build a perpetual motion machine — that everything that starts moving one day must slow down. But the university that was founded 150 years ago in Eugene, Oregon, was founded on ‘go.’ And as their stature grew, their brand expanded, their athletic conference elevated, it was time to show the world how far you can go when you never stop moving.

We developed a bridge campaign for the Ducks’ to enter their first season in the Big10 with swagger. Then we expanded the brand voice into PSAs and anthem films, content series and anniversary logomarks and identities. It is a platform, a manifesto, a pledge to go, always. And never stop. 

Bialetti, the fashionable Italian stovetop espresso machine, is so ubiquitous in the country that there’s barely an Italian left who needs one. So, in search of new loves (and new customers) the Little Gentleman packed his bags and moved overseas.

Like the classic silhouette of the Moka pot, there are many sides to Bialetti’s story. So we told them all – first introducing Americans to the brand’s charismatic mascot, then convincing them to take him home. A multi-faceted social campaign drove strong engagement across a wide demographic, resulting in record-high sales online.

After all, who doesn’t want to live la dolce vita, even for just a few minutes each morning?

When he founded UVA, Thomas Jefferson could not have envisioned what it would become. But he did plan for it. A place where, for over two centuries, Wahoos come to learn, to grow, and to leave as leaders, in order to lead endless pursuits.

For years, across multiple campaigns, platforms, audiences and mediums, we have leveraged UVA’s founding philosophies and its current actions to showcase the institutions’ timeless identity – a place where brilliant minds always wonder, inquisitive actors always toil, and endless pursuits lead to endless ways to grow the UVA community, Commonwealth, and world.

As the nation’s largest racial justice organization, Color of Change leads campaigns that respond to racial and social injustices in the United States. Which means multiple teams often work on multiple campaigns – across a variety of topics – at the same time. So for Color of Change to engage their audience as true partners in change, we had to first change the way CoC spoke as an organization.

We began by developing a core voice and brand essence that would provide consistency across all projects – regardless of department, budget, timeline or team structure. With each initiative, we leveraged research to develop creative uniquely tailored to the message, insight and audience, helping complex issues break through in a relatable, humanistic way, and. After all, large-scale change often begins with a single action.

When the Cavaliers take the field, they represent more than their University – they represent every Wahoo across the Commonwealth. So when it came time to rally fans for a new season, under a new coach, we took the opportunity to remind everyone what the Orange and Blue truly stands for – commitment. Teamwork. Family.

We developed an anthem film to build hype for the upcoming season and boost ticket sales. Social content amplified the message that the Cavaliers don’t just play for Charlottesville, they play For All Virginia.