Author: Greg Ash

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Speaking to Both The Head And The Heart

Established in 1883, Cincinnati Children’s Hospital and Medical Center (CCHMC) is one of the oldest and most distinguished children’s hospitals in the U.S. Serving nearly 1.5 million patients per year, this academic medical center is committed to prioritizing quality of life, where compassion and research are one and the same.

As part of their journey to increase annual fundraising to $100M, Cincinnati Children’s turned to heavy to enhance their philanthropic brand and execute a robust campaign to amplify their work. By centering humanistic storytelling, while sharing the impact of the hospital’s innovative therapeutic treatments, we would inspire donations and long-term supporters and grow the medical center’s donor base during the holiday season.

We partnered with Bentz, Whaley, Flessner & Associates to highlight the two pillars of CCHMC, groundbreaking research and unparalleled compassionate care—told through the lens of Marley Johns and her family’s experience.

In our anchor, we explore the twin pillars together as we speak to Marley, her family, and her medical team to learn about her journey and how the team at CCH devised a treatment plan that would allow Marley to live a whole and happy life.

 

As we moved into our vignettes and social cuts, we split these two themes apart, telling stories that focused on the head and the heart of the institution. Whether it’s the medical team’s warmth and confidence, the bonds and friendships Marley formed with her care team throughout her treatments, or the next-generation FLASH radiation therapy being developed at CCHMC, we see how the head and the heart are intertwined in everything Cincinnati Children’s does.

Ultimately, these films inspire all who watch them – in Cincinnati and beyond – to feel pride in the work being done at CCHMC and to motivate them to support the life-changing work happening at Cincinnati Children’s every day.

 

Once the campaign launched, the video had a 98% completion rate, the highest completion rate of a single film in over a decade. More importantly, as a result of the campaign, Cincinnati Children’s Hospital doubled their annual fundraising goal. These generous donations will support lifesaving research and practices, improving the lives of thousands of children.

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Twitch Do Better

 

 

Since then, Twitch has not done much to protect its creators. We partnered with Color of Change and several Black creators:  IAmBrandon, A_TypicalQueer, and RealMamaEagle using the hashtag #TwitchDoBetter demanding Twitch does better by its black creators.

 

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Furman’s Third Century

We couldn’t be more excited to partner with Furman Family as they head into their third century. To kick things off the university is celebrating the proven success of The Furman Advantage through the launch of a fundraising campaign. Together we see clearly in this campaign the promise of setting Furman apart in American higher education and preparing their students as never before to be agents of inspiration, leadership, and change in the world.

Stay tuned to hear more this Spring!

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Time to Believe Bigger.

Founded in 1818, Saint Louis University is a premier Jesuit university located in St. Louis, Missouri. SLU prides itself in providing an immersive, hands-on, and community-centric education rooted in giving students a strong foundation from which they can launch. The school’s mascot, the Billiken, heralds from regional and global lore and serves as a good luck omen, reminding those to continue to dream of what ought to be. After meeting with faculty, students, and administration, our creative team was inspired by the fervor and ambition found on every corner of the SLU campus. 

This contagious spirit was one that was impossible to ignore, so we clung to the idea of “what ought to be” and used it to develop the framework for a fresh, contemporary brand that would push SLU out of its comfort zone. Our goal was to build a narrative and visuals that would match the sense of wonder and imagination that complemented the mindset of prospective students. 

The best way for us to speak to students directly, build excitement, and portray the energy we knew to ignite the campus, we choose to focus our campaign on the curiosity that’s known to drive innovation and future-forward thinking. In order to expand into markets in Chicago, Kansas City, and Indianapolis, we had to prove that SLU serves as a foundation for students that are looking to dedicate themselves to dreaming up and building a brighter future for all. In this place, all are welcome to take every opportunity they come across and turn possibility into reality. Following the launch of their new brand, applications to Saint Louis University have increased by 25% for both early action and early decision.

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Celebrating liberation.

As one of the leading and most outspoken voices for people of color, Color of Change is known for speaking out against and fighting injustice. It’s along this fight, that we see evidence of liberation and forward movement—and Color of Change thought it time to celebrate. 

 

In this film, we turned to the public and highlighted their voices by asking what Black Joy meant to them. By pairing these narratives with footage from recent Juneteenth celebrations, we would see, hear, and feel the results of a commitment to “freedom for all.