A Motion Based Approach to University Branding

 

In today’s fast-paced world, standing still is the surest way to get left behind. That’s why more and more brands are expanding their visual identities to include motion – and we’ve been leading the charge.

 

Think about it. Colleges and universities are hubs of innovation, research, and transformation. Their brands need to capture that same sense of energy and dynamism. But how do you translate that into a cohesive visual system?
Enter the motion toolkit.

 

Rather than relying on static logos and rigid design guidelines, a motion toolkit equips you with a suite of flexible, adaptable brand assets. We’re talking animated logos, dynamic title cards, eye-catching transitions, and more. The result? A visual identity that can keep up with your institution’s every move.

 

But the benefits of a motion toolkit go beyond just aesthetics. It also makes life easier for the content creators across your campus. No more agonizing over how to shoehorn your brand into every video, social post, or live event. With pre-built templates and technical assets, they can produce on-brand content with speed and consistency.

 

And let’s be real – consistency is key when it comes to reinforcing your institution’s image. A scattered, disconnected brand presence will only lead to confusion and disengagement. But a unified, motion-fueled identity? That’s the stuff that turns heads.

 

In an era where attention spans are dwindling by the second, integrating motion into your branding isn’t just beneficial – it’s essential. By expanding your toolkit for dynamic storytelling, you’ll be able to keep your campus community engaged, no matter how short their social media scrolls get.

 

But don’t just take our word for it. 

Check out the motion toolkit we put together for the University of Connecticut.