University of Connecticut
Making moves in the Land of Steady Progress
From revealing unexpected truths to telling dynamic stories, the brand we developed for the University of Connecticut shows that big ideas don’t come from out of thin air, but from ambition, experimentation, and collaboration. And because no institution exists in a static world, we developed a platform built for motion, to keep up with a university that’s always moving forward.
Read More
Bioplastics made with recycled clothing. Sensors that can predict seizures in deep-sea divers. People look at UConn and see a basketball school, but they’re only seeing part of the story. The brand platform we created for UConn leans into the unexpected nature of their story, and brings a sense of discovery and revelation to the blue and white. And while the brand provides communicators with a unified look and feel, we wanted to ensure that all the moving content produced at UConn – social media videos, short documentaries, live events, interactive multimedia, etc – could also leverage this new style and tone.
We expanded our toolkit in order to define and standardize UConn’s personality in motion, developing a suite of logo slams, title cards, transitions and more. Each asset was then turned into a template, so that content creators across the university could use these assets to produce work underneath the new platform. After all, what’s the point of creating a universal, comprehensive brand if it isn’t used universally?
The brand theme of “the unexpected” is brought to life through a series of logo animations that feature surprising changes and reveals.
The idea of ‘the unexpected’ is woven into the transitions, featuring quick pops, shifts, and slides. These movements influenced how we created different toolkit elements, all adding a sense of discovery and surprise.
To enhance social, short-form, and long-form content, we developed a series of Supers that emphasize the process of discovery with sudden jumps and reveals.
