Using many faces of a single font allows us to integrate the copy into every environment.
University of Oregon
Welcome to the Land of Go
They say it’s not possible to build a perpetual motion machine — that everything that starts moving one day must slow down. But the university that was founded 150 years ago in Eugene, Oregon, was founded on ‘go.’ And as their stature grew, their brand expanded, their athletic conference elevated, it was time to show the world how far you can go when you never stop moving.
We developed a bridge campaign for the Ducks’ to enter their first season in the Big10 with swagger. Then we expanded the brand voice into PSAs and anthem films, content series and anniversary logomarks and identities. It is a platform, a manifesto, a pledge to go, always. And never stop.
Services
- Branding
- Creative Campaign
- Logo & Identity
- Motion
- Social & Digital
- Strategy
- Video
Go Always
Brand Platform
Oregon is the birthplace of Nike, Tracktown USA. They are known for speed. But there is much more to talk about. So we developed a platform to show how the entire institution is driven by an unstoppable spirit.
‘150’ Identity
You don’t get many opportunities to turn 150. We developed an anniversary logomark and identity system to tie together numerous events, promotional videos, ad campaigns, photo shoots, websites and activations. Paired with a robust toolkit of templates and renders, the logomark brought digital, video and experiential content together to create a comprehensive anniversary experience.
We Make You Go
Bridge Campaign
UO does more than move – they move us all forward. And they do it with a swagger that few schools can match.So we broke that idea down to its essence: We Make, You Go. That statement gave us the framework for a kinetic, action-driven bridge campaign to announce UO’s presence – and impact – to the Big 10 audience.
The Ducks entered the post-season undefeated, so we refreshed the PSA to meet the swagger of their moment.
