Audiences resonated with l’Omino, so we developed a series of social videos following The Little Gentleman as he acclimates to America.
Bialetti
Old world, new friends
Bialetti, the fashionable Italian stovetop espresso machine, is so ubiquitous in the country that there’s barely an Italian left who needs one. So, in search of new loves (and new customers) the Little Gentleman packed his bags and moved overseas.
Like the classic silhouette of the Moka pot, there are many sides to Bialetti’s story. So we told them all – first introducing Americans to the brand’s charismatic mascot, then convincing them to take him home. A multi-faceted social campaign drove strong engagement across a wide demographic, resulting in record-high sales online.
After all, who doesn’t want to live la dolce vita, even for just a few minutes each morning?
Services
- Creative Campaign
- Motion
- Social & Digital
- Strategy
- Video
The brand platform included three distinct pillars – design, heritage, and value – which allowed us to promote all sides of the Bialetti story.
