Direct-to-camera portraiture helps donors engage with the students connected to the initiative. Duotone brings an editorial feel to the layout while reinforcing the BU brand.
Boston University
A campaign that takes the long view
One hundred years at Boston University was enough time for Alexander Graham Bell to invent the telephone, for Martin Luther King, Jr. to receive his doctorate, for Drew Weissman to receive a Nobel. It is enough time to cement countless legacies. So to inspire BU’s charitable community to give, we asked them one question: how many opportunities do you have to guarantee your impact for a century?
With a scholarship fund designed to match and grow major donations over 100 years, we leveraged BU’s legacy in order to help donors cement their own, and provided them with the opportunity to not only envision the future of the university but also understand what it takes to make new histories possible.
Services
- Branding
- Creative Campaign
- Logo & Identity
- Video
A comprehensive brand toolkit helps everyone at the university create on-brand content.
Thin borders echo the BU logo and subtly reinforce the University’s role in the campaign.
A refreshed suite of print and video materials brings our campaign narrative to life.
