Discover what better feels like.

Grown out of a national health-food trend of blending butter with coffee, Bulletproof has risen to the top of the health food industry with products that are all about taking charge of your health. By embracing quality fats for sustained living, Bulletproof blends nutrient-rich ingredients backed by top research to power mind, body, and spirit.

After gaining plenty of notoriety with the health and wellness crowds, Bulletproof needed to find a way to reach a wider audience by speaking to anyone that was looking to feel just a little bit—better. They reached out to heavy to develop a campaign that would highlight the everyday benefits of using their products to show the world how discovering what better feels like is about more than just being physically fit.

Adopting a new diet or sticking to a workout routine can often feel like too much, and the consistency is really where it matters. While we may not always have time for a daily 60-minute sweat session, finding any bit of time to focus on your health can lead to a big change. By celebrating the small moments we keep for ourselves amongst life’s hustle and bustle, we can speak to the flexibility and ease of incorporating Bulletproof products into anyone’s everyday life.

A few minutes in the morning for a quality cup of coffee or a nighttime routine that includes a gummy or two is all you’ll need to discover what better feels like.

Grown out of a national health-food trend of blending butter with coffee, Bulletproof has risen to the top of the health food industry with products that are all about taking charge of your health. By embracing quality fats for sustained living, Bulletproof blends nutrient-rich ingredients backed by top research to power mind, body, and spirit.

We all know that adopting a new diet or workout routine can feel tirelessly overwhelming. But we also know that consistency is what leads to the best results, and while we may not always have time for a daily 60-minute sweat session, spending even 30 seconds focused on your health can lead to a change. Our team developed a campaign celebrating those small moments we keep for ourselves, all while we move through life’s hustle and bustle. A few minutes in the morning for a nice cup of coffee or a nighttime routine that includes a gummy or two is enough to discover what better feels like.