Greetings from Heavy Content Studios

 
 

We wanted to take a moment to reach out to you on behalf of Heavy Content Studios. With over 150 years of combined agency experience in Higher Ed, Athletics and Consumer Brands, Heavy is doing some really exciting work we think you’d enjoy.

Below we’ve included some of our experience with a diverse set of consumer brands with a goal of showcasing our range of levels from technical to emotional to funny. What is key for each is starting with that inherent truth. I hope this gives you a little peek into the types of projects we’ve been working on.

Work that carries weight.

heavy is a collective group of experienced creative and production veterans that create emotional, gripping and heart-stopping content. Targeted and strategic content. Content powerful enough to move thousands in stadiums every Sunday—rallying many around a few and everything in between.

We have developed brands and campaign executions for consumer brands (e.g. Lidl Supermarkets, AAA, Under Armour, Nike Tennis, Bimbo Bakeries, Gore), professional sports teams (e.g. Philadelphia Eagles, Indianapolis Colts, Arizona Coyotes, Baltimore Ravens), and universities of all sizes (e.g. University of Florida, UCLA, University of Virginia, Texas A&M, Notre Dame, University of Oregon, University of Wisconsin). 

And we do things a little differently:

We don’t bill hourly.
Our fees are based on flat project costs, ensuring that no matter how many hours we spend on making the best possible work, it’s not a penny more than we agreed upon at the outset.

Good. Together.
We believe in doing good within our community as well as within yours. As part of each engagement, we ask our clients to select a non-profit organization within their own community, one that could benefit from our services. We then offer our services to them pro bono. Why? Because it’s our belief that giving back moves us all forward, together.

LiDL Supermarkets

As LiDL prepared to expand into the U.S. they needed to evolve their brand position to capture the humor and lightheartedness that can make grocery shopping fun. In an already crowded space, differentiating from the competition would be challenge especially for a new and peculiar name.

In the spirit of their German heritage we leaned into the details, a smaller and more efficient shopping experience, easier checkout, weekly specials that serve as a guide for a shoppers seasonal food experience, and competitive pricing which allowed the brand personality to shine. We served up a series of animated explanation films to punctuate these areas while our broadcast commercials focused on brining the humor back to the weekly trip to the grocery store.

Philadelphia Eagles

For seven years, beginning with Andy Reed and seeing the team through their Super Bowl victory, our team built the creative content for each season from short- and long-form video, advertising, and social activations to digital implementation. Along the way we had the privilege of working with some amazing talent including Bradley Cooper, Black Thought, John Legend, and Brian Dawkins.

Wynn Bet

When Wynn Casinos was ready to bring their sports book online they realized they were a few years behind already well-know brands like DraftKings, Fan Duel, and MGM. But with the recognition of the Wynn name we knew we could quickly make up the gap. Partnering with their social team we brought betting to life with a new set of content highlighting the picks, best bets, and community that doesn’t exist anywhere else. While redesigning their app we brought each users social community to the front making it easy to share, boast, and challenge friends in real time expanding the user base quickly.

Under Armour

We began working with UA just after they acquired one of their first and most influential basketball talents, Steph Curry. We helped them launch a half dozen new product lines including Clutch Fit, developing episodic content as they expanded around the world. To feature new products we worked with a host of athletes including Eddie Lacey, Cam Newton, Jordan Spieth and Marquise Lee.

AAA

Triple AAA is certainly your grandparent’s travel and insurance company. With an aging population the challenge ahead of them was remaining relevant with the a new generation of users. Although a significant challenge nothing insurmountable, especially when you can utilize comedians like Jim Gaffigan to make a an otherwise boring old brand funny and relatable.

CrossFit Open

2020 brought the fitness industry to a standstill. Almost overnight, gyms and studios’ revenue all but evaporated as non-essential businesses were forced to close their doors and go into quarantine. Some never reopened. With more than 15,000 affiliates around the world, CrossFit is far more than just a workout or a company – it’s a global phenomenon. After COVID-19 forced the cancellation of the 2020 CrossFit Open, the largest participatory sporting event in history, the athletes and team behind it vowed to come back better and stronger than ever.

The final tally reverses a two season-long trend of declining registration in the Open following a peak in 2018 of over 400,000 athletes, and coming off a final number of 239,106 registrants in 2020.In a span of two seasons following sweeping changes to the sport and massive layoffs within the media division of the company Open participation dropped by over 40%, before the 2020 season was crippled by the pandemic. Over 90,000 athletes registered in the final week, which includes the days following the first Open announcement, where registration bumps can be dictated by the accessibility of the first workout.

 

Sirius XM

As one of the pioneers of Internet radio, SiriusXM built its business model on a provide pay-for-service radio, analogous to that of cable tv. Music channels are presented without advertising, while its talk channels, such as Howard Stern’s Howard 100 and Howard 101 and Jason Ellis’ Faction talk 103, carry commercials. Because all channels are free from FCC content regulation, songs are played unedited for language and talk programs also feature uncensored content. Although known for pushing the boundaries of radio, SiriusXM programming and branding had become stale and was slowly losing marketshare to a new generation of on-demand listening options of Spotify, Pandora, and an over-saturated podcast market. A new look and feel partnered with an unapologetic message was welcomed by their audience in order to propel the brand into another decade of content disruption.

Let our work carry the weight.

We appreciate the time. I would love to see if there is a project we could help you all bring to life with you all as a partner. 

Sincerely,

Fred Demarest