Your education on your terms

The Chancellor had charged the Division of Continuing Studies to triple the number of students in 5 years. So we adapted the UW-Madison brand in order to tell a non-traditional story to a non-traditional audience, and showed people across the region how they could earn their degree, their way.

Through video and digital campaigns, out of home and targeted social, we built upon UW-Madison’s brand equity with an aspirational message around human potential and growth. Our campaign showed students across the region that, no matter what their path looked like, there was no wrong way to get a UW-Madison education, and inspired them to make the next big move in their lives without putting life on hold to do it.