Boosting Admissions with Micro Campaigns at the CSU

The California State University system (the CSU) is the largest four-year public university system in the United States, with 23 universities enrolling 485,550 students and 55,909 faculty and staff. The student body is comprised of over 60% non-white students making it responsible for educating one of the most diverse student populations in the country. With over 4 million living alumni, the influence of the CSU system is embedded in the fabric of companies and institutions in California and beyond.

Every admissions assignment is always a timely challenge. In this case in just a short number of weeks we were able to assemble a collaborative team and process to focus messaging around four main topic areas, delivering microboost campaigns for each. We are seeing this structure as a trend across systems, universities and colleges as a way to create micro targeted initiatives for students still building their list of applied to options. It provides the institution a canvas to push efficient messaging while measuring and optimizing in parallel.

Every admissions assignment is always a timely challenge. In this case in just a short number of weeks we were able to assemble a collaborative team and process to focus messaging around four main messaging areas delivering microboost campaigns for each. This structure we are seeing as a trend across systems, universities and colleges as a way to create micro targeting initiatives for students still building their list of applied to options. It provides the institution a canvas to push efficient messaging while measuring and optimizing in parallel.