heavy does it.

 

heavy is a group of experienced creative and production veterans that create emotional, gripping, and heart-stopping content. Targeted and strategic content. Content powerful enough to move millions across the digital stratosphere, every day and every night — rallying many around a few and everything in between.

Below we’ve included a little more information on our agency, what we stand for, and some of the work that has been keeping us busy over the past few years. These are just the tip of the iceberg, we really work in all type of content, so please let us know if you have anything in particular that you’d like to see.

Work that carries weight.

We have worked closely with athletes and celebrities (e.g. Steph Curry, Bradley Cooper, Tom Colicchio, Brian Dawkins, Black Thought, Jim Gaffigan), developed content for professional sports teams in every genre (e.g. Philadelphia Eagles, Indianapolis Colts, Arizona Coyotes, Baltimore Ravens), consumer brands (e.g. Under Armour, Nike, Bimbo Bakeries, Gore), and countless collegiate athletic programs (e.g. University of Florida, UCLA, University of Virginia, Texas A&M, Notre Dame, Atlantic 10, and MAC Conferences ).

We are a full-service studio located in Philadelphia and focused on developing a strong narrative with visually striking imagery that always strives to be genuine and honest.

Philadelphia Eagles

For seven years, beginning with Andy Reid and seeing the team through their Super Bowl victory, our team built the creative content for each season from short- and long-form video, advertising, and social activations to digital implementation. Along the way we had the privilege of working with some amazing talent including Bradley Cooper, Black Thought, John Legend, and Brian Dawkins.

Florida Gators

After struggling to regain the form demonstrated in winning double national titles in both Men’s Football and Basketball, The Gators were ready to make a statement. By tapping into their legacy of champions and reminding the fan base what the Orange and Blue stand for inspired this film that still plays eight minutes before kickoff. And still the students know every word just like the third week when it debuted.

Miami Dolphins

The city of Miami is blessed with an embarrassment of riches when it comes to sports teams, entertainment and activities. Coupling that with a booming Latino population meant American Football wasn’t everyone’s brand of football. Top that with the fact that since Marino, Dolphin fans haven’t had much to cheer about. That’s an entire generation of fans that have been hanging on to memories from their father’s not of their own. Needless to say getting fans to come to a game in the south Florida heat on a Sunday was more than just a challenge.

Our approach to addressing these challenges was 2-Fold: Venerate the fans and celebrate their dedication and loyalty to the team; while also highlighting the hard work and dedication of the team. We can’t promise wins, but we can promise the hard work we will put in day-in and day-out to give the fans what they deserve. Because both the team and the fans are doing it ALL FOR SUNDAY.

The Crossfit Open

2020 brought the fitness industry to a standstill. Almost overnight, gyms and studios’ revenue all but evaporated as non-essential businesses were forced to close their doors and go into quarantine. Some never reopened. With more than 15,000 affiliates around the world, CrossFit is far more than just a workout or a company – it’s a global phenomenon. After COVID-19 forced the cancellation of the 2020 CrossFit Open, the largest participatory sporting event in history, the athletes and team behind it vowed to come back better and stronger than ever. This year, we helped them do just that.

Under Armour

We began working with UA just after they acquired one of their first and most influential basketball talents, Steph Curry. We helped them launch a half dozen new product lines including Clutch Fit, developing episodic content as they expanded around the world. To feature new products we worked with a host of athletes including Eddie Lacey, Cam Newton, Jordan Spieth and Marquise Lee.

Indianapolis Colts

We began working with the Colts just after Peyton left the city and saw them through the retirement of Andrew Luck. We unified a fanbase through multiple full-season narratives pushed across digital, social, and broadcast. To activate the stadium throughout the game we established new traditions of striking the anvil to announce kickoff, and brought in Indianapolis native John Cougar Mellencamp to lead 67,000 fans in “Jack and Diane” at the end of the third quarter. Although John isn’t there for every game, the fans continue to sing as if he was.

Nike

As Nike prepared to launch their new brand position that “Everyone is an athlete”, we searched through 20 years of footage to celebrate the greatest moments of Nike professional athletes and paired their same spirit with everyday athletes around the world. The end result was a content series launched on each of their 48 social platforms to drive an increase in followers as the global brand prepared to focus their media spend exclusively on digital.

Baltimore Ravens

We partnered with the Ravens in 2017, coming off a number of missed playoff opportunities. With an aging fan base, and no-shows at games, their gritty, fast-paced, defense-first brand was misunderstood.

Beginning our partnership so close to the season, we had to quickly understand the fan base in an authentic way and deliver on quality productions in time for the start of the season. Our solution was a video series in chapters to tell the story of the franchise and the city that upholds it. Tapping into the blue collar mentality of the fan base we recognize that we own our own destiny through sheer fight and determination. By ensuring we always BE MORE. NEVER LESS.

Let our work do the lifting.