Solving for sport: YinzCam
The background
YinzCam solves for sport.
For over the past ten years, the Pittsburgh powerhouse has been using technology to bring sports fans closer to the games and teams they love. Today, YinzCam is the leading professional sports mobile app and software developer in the world with over 190 apps in six different countries. 24 NFL clubs. 21 La Liga clubs. 21 NBA clubs. 90 million installs. 19.5 billion views – and the sky’s the limit.
The challenge
Like many businesses, sports franchises have taken a massive hit in the wake of the ongoing COVID-19 pandemic. When the world went into quarantine and social distancing threatened the traditional stadium experience as we know it, YinzCam was tasked with providing teams with new ways to stay connected to fans – and vice versa.
The approach
When the world shut down, YinzCam went straight to work – and so did we. Recognizing this as an opportunity to push the limits of technology, to create, and to just do things better, we crafted a campaign to showcase how YinzCam doesn’t back down from problems, they solve them.
They solve for sport.
A new brand was developed including a presentation, brochure, and social media collateral highlighting YinzCam’s unique set of offerings like their trademark Cards System that allows for unprecedented customization and personalization for fans to interact with their teams’ apps. Not to mention AR, VR, wayfinding, mobile food and beverage ordering, loyalty programs and data/CRM integrations—anything a team needs to handle in stadium or out can all be handled from a phone.